Video Games Outsell Movies in UK

Coming from CNET news is an article detailing how video games outsold movies in the 12 month period prior to the end of September 2009. This includes both box office revenue as well as DVD and Blu-ray sales. As per usual, the money quote can be found in the block text below:

“This means that approximately 532 million pounds ($860 million) more was spent on video games in 2009, roughly 30 percent more than on films. And while 1.73 billion pounds is impressive, it’s still well shy of the $20 billion predicted for U.S. game sales in 2009. In fact, the U.S. spent $2.7 billion on games in November 2009 alone.”

This only reiterates the core assumption I have regarding the open ATVI position: video games spending is less discretionary than the market seems to be assuming. As ATVI forces the market to adjust their expectations based on news like this, we should start to see the capital appreciation alluded to in the earlier ATVI postings.

I hope everyone had a safe and enjoyable celebration to send-off 2009 and bring in 2010. Here’s hoping to a happy, healthy new year.


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